As a family business based in Bristol, it’s always been deeply ingrained us to be doing the right thing by our team, our consumers, and our planet. B Corp is an amazing way to both show customers that we are doing exactly that, and to also keep us on the right path to constantly assessing and improving our impact on all of them. This doesn’t mean we’re perfect, or we’re better than anyone else – we know we still have a long way to go – but it simply means we’re genuinely trying to be better as a company for everyone involved, pledging to put purpose before profit.